[MALAYSIA] Kim Myung Soo (L) Lights Up Fossil Summer Collection Launch In Kuala Lumpur

South Korean star Kim Myung Soo, better known as L, made a special guest appearance at Fossil’s IOI City Mall store on June 28, 2026 to celebrate the launch of the brand’s vibrant new Summer Collection.

Fossil Brand Friend Connects with Fans

As Fossil’s Brand Friend, L drew excited fans, known as OVEPIRITS, to the in-store event, where he showcased his favourite pieces from the latest range and highlighted the perfect blend of timeless style and seasonal flair. The afternoon also included an intimate media conference, giving media the chance to hear L discuss his collaboration with Fossil, his personal fashion preferences and his gratitude for the warm support from Malaysian fans.

The event perfectly embodied Fossil’s core values of enduring design, quality craftsmanship and contemporary appeal, creating a memorable experience that brought the brand closer to its community. Attendees had the opportunity to explore the Summer Collection up close, including several standout items personally selected and styled by L. Highlights included the Maysen Leather Crossbody Bag, Harlow Three-Hand Stainless Steel Watch, Buckner Leather Backpack and Ellis Two-Tone Stainless Steel ID Bracelet.

L’s Personal Style Choices

L himself sported three signature Fossil pieces for the occasion: the sophisticated Townsman Automatic Brown Leather Watch (ME3110), the distinctive Watch Ring Two-Hand Stainless Steel (ES5245), and the stylish Jessie Top Zip Tote (ZB11105001). The Summer Collection, featuring the styles personally chosen by L, is now available both in-store and online at fossilmy.com.

Thank you Fossil for the media invite!