[SINGAPORE] MINNIE Brings the Sparkle to Skechers Bugis Junction Grand Reopening

K-pop star MINNIE from i-dle brought her charm and star power to Singapore for the grand reopening of Skechers’ flagship store at Bugis Junction (#02-11) on 18 June 2025! Fans gathered from all over the region to witness the upgraded store and catch a special appearance from MINNIE, turning the event into an unforgettable day of fashion, comfort, and K-pop excitement.

Grand Opening, Superstar Energy

Skechers officially reopened its newly expanded flagship store with a brand-new look that caught everyone’s attention. The store is now over 4,112 square feet, more than double its previous size, and features a sleek, contemporary design with deep navy and bold fuchsia accents.

Inside, shoppers can explore a wide range of Skechers collections including the Court Classics, Skechers Street™ Shadow Collection, Skechers Hotshot Collection, Pickleball, and Performance Technical Running lines. With more space and more style, the new store is all about bringing fashion and comfort together.

And then came MINNIE.

With fans already brimming with excitement, MINNIE made her grand entrance and officially unveiled the store. She elevated the energy with her effortless style and signature charm. She also walked through the store, experiencing firsthand the brand’s updated direction that blends fashion, tech, and comfort in one seamless space.

Serving Visuals, Comfort, and Interaction

The celebration did not  stop there. At Level 1 Bugis Square Outdoor Atrium, the event turned into a fashion-forward party. A stylish showcase of Skechers’ latest collection hit the runway, followed by a Q&A session with MINNIE hosted by Hazelle Teo.

Fans were treated to MINNIE’s genuine reactions, playful answers, and of course, her warm and memorable interactions with the crowd. Her presence was not just a celebrity appearance. It truly reflected the Skechers vibe that is bold, expressive, and full of personality.

VIP Moments with Lucky Fans

Skechers made the day extra special by setting up a VIP Fan Zone, where winners from in-store promos and online contests got to meet MINNIE up close. Fans from Singapore and across the region enjoyed a one-of-a-kind experience filled with love, laughter, and excitement.

There were also fun activities throughout the event, such as a Skechers Charms Bar for customising sneakers and a themed photo booth to capture the memories.

Smart Style Meets Personal Fit

Aside from the glitz, Skechers’ SafeSize technology turned heads with its smart, personalised shoe fitting system. Shoppers could get precise recommendations based on their foot measurements and movement because style should never come at the expense of comfort.

Cedrick Tan, President of Skechers Southeast Asia, Hong Kong and South Korea, shared that MINNIE perfectly embodies the spirit of Skechers—style, versatility, and bold self-expression. He added that this new flagship is more than a store. It is a milestone. With the Bugis Junction location joining the ranks of Skechers’ other iconic spots like Jewel Changi Airport, the brand continues to lead the way in combining tech, fashion, and fan-centric experiences.

From exclusive fan moments to smart shopping features, the Skechers Bugis Junction reopening was more than just a store launch. It was a celebration of comfort, style, and community. With MINNIE leading the way, Skechers showed how it continues to evolve while staying connected to what matters most—the people who wear it. Whether you are visiting for the latest collection or to explore a whole new shopping experience, this flagship is now a must-stop destination in the heart of Singapore.

The Seoul Story would like to thank Skechers Singapore for the media invite.

Written by: Faris Aqmar
Photos by: Skechers Singapore

The Seoul Story – Connecting K-Pop Fans Since 2011 
WEBSITE | TWITTER | LIKE US | WATCH US