[NEWS] Watsons Launches First Korean Beauty Festa in Malaysia

Offering A Holistic Korean Experience with ‘I Got Seoul’ And an Attractive Prize of a 5D4N Trip to Korea for Watsons Club Members!

This Spring, Watsons launches its first and biggest K-Beauty Festa ‘I Got Seoul’ campaign in collaboration with the Korea Tourism Organisation and supported by Korea Tourism Organization Malaysia Office. 

Partnering with some of Watsons’ exclusive, most loved and trusted K-Beauty brands, the K-Beauty Festa ‘I Got Seoul’ is a month-long campaign happening from 23 February until 29 March 2023. The campaign aims to celebrate the aesthetic of Korean beauty product offerings from cosmetics, skincare, hair care and health care. 

“With the current k-beauty trend in Malaysia, Watsons Malaysia offers a one-stop solution for all K-beauty fans’ needs. This is in line with our brand DNA to stay relevant, and in-trend and aims to be the segment leader to provide our customers with the full Korean experience,” said Caryn Loh, Managing Director, Watsons Malaysia.

To kick off this mega campaign, Watsons is launching a Spend & Win contest where Watsons club members can stand a chance to win a 5 Days 4 Night (5D4N) trip to South Korea. To participate, Watsons Club members need to spend RM120 & above on participating brands’ products in-store & online in a single receipt. Elite members, will stand a chance to win two (2) times entry when they purchase RM120 and above. 10 lucky winners will be selected by submitting their entries HERE.

Caryn added, “The K-Beauty Festa mega campaign aims to reward and provide Watsons Club members a new shopping experience to shop around curated themes featuring brands across different categories in hopes that customers will keep coming back to discover more. Members are in for a treat because the trip to Korea will allow members to experience amazing spots during the beautiful spring season.”

“The rising global popularity of Korean Content – from K-pop to K-drama, to K-beauty continues to capture the hearts of Malaysians. We are delighted to be partnering with Watsons Malaysia to further elevate the Korean experience for Malaysians,” said Mr Moon Sangho, Managing Director, Korea Tourism Organization (Malaysia Office).  Mr Moon added, “As 2023-2024 is designated Visit Korea Year, Malaysians can expect to experience more of Korea’s various charms.”

Sentul Depot KL from 16 – 19 March 2023 and immerse themselves with K-brands and products through experiential offerings, of beauty workshops, fun games, meet & greet sessions, Korean delicacies and many more. Look out for K-participating brands from skincare, cosmetics, personal care and health available to offer their experiential offering.

For more information on Watsons K-Beauty Festa, visit https://www.watsons.com.my/promo-k-beauty  

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A.S. WATSON GROUP

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating 15,800 stores under 15 retail brands in 26 markets, with over 140,000 employees worldwide. For the fiscal year 2018, A.S. Watson Group recorded revenue of US$ 21.5 billion. Every year, we have 5.2 billion shoppers in stores and online. A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy, and telecommunications in over 50 countries. 

Please visit www.aswatson.com for more in-depth information about the A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (e-commerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/  

WATSONS MALAYSIA

Watsons Malaysia is the leading health and beauty retailer with more than 650 Watsons stores and growing in the country serving the needs of all Malaysians. Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons Malaysia won Platinum Award for the Best in Retail Category 2022 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers. 

KOREA TOURISM ORGANIZATION

KTO Malaysia office, established in 2004, plays its role in attracting many Malaysian tourists to Korea by organizing various promotional activities for consumers and through its involvement and collaboration with local tourism industry partners. It also serves as the key Korean liaison for local travel agencies, airlines, and media partners in promoting Korea as the top holiday destination among Malaysians. KTO also operates Korea Plaza, Malaysia’s only Korea Tourism and Cultural Centre. Located in Menara Hap Seng, Korea Plaza provides useful Korean travel information and diverse Korean experience programs to consumers.

Facebook : www.facebook.com/KTOMalaysia

Instagram : https://www.instagram.com/kto_malaysia/

Website : https://english.visitkorea.or.kr/



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The Seoul Story – Connecting K-Pop Fans Since 2011 
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