[NEWS] PLAY LINE FRIENDS to Launch NewJeans Merch at Manila Pop-Up Store

PLAY LINE FRIENDS Pop-Up Store in Metro Manila is about to open in SM Megamall this September 23, 2023 with numerous well-loved character IPs including LINE FRIENDS, BT21 and TRUZ!

At the same time, the store will be launching the most-awaited LINE FRIENDS and NewJeans collaborated IP official merchandise collection in the Philippines.

PLAY LINE FRIENDS is the second retail brand of LINE FRIENDS. The pop-up will also feature a wide range of merchandise inspired by NewJeans’ second EP, Get Up. It will include the new character “bunini”, a name derived from NewJeans’ bunny symbol (Tokki) combined with LINE FRIEND’s popular IP “minini.” The bunini characters made a surprise appearance in NewJeans’ new music video of ASAP.

A variety of merchandise such as minini plushies, keyrings, photo albums, phone grips, sticker packs, and baseball caps, as well as mobile messenger stickers will be available at the pop-up. Aside from that, the Powerpuff Girls-inspired items and more will be launched as well.

The PLAY LINE FRIENDS Pop-Up Store is also scheduled to release more products that the fans will love. These include sticons, cell phone cases, and airpod cases exclusively. These merchandises will let the fans customize the products according to their style. 

Make sure to mark your calendars! The pop-up will only be open for a limited time only from September 23 to December 23, 2023. The store is located on the 5th Floor, Mega Fashion Hall, SM Megamall. The store will also feature a section filled with NewJeans merchandise, promotions and exclusive items such as paper dolls, transparent photo cards and small fans.

Pop-Up Details

Store Location: 5th Floor, Mega Fashion Hall, SM Megamall
Store Hours: 10AM – 10PM Daily
Pop-Up Schedule: September 23 – December 23, 2023

About NewJeans

NewJeans (Minji, Hanni, Danielle, Haerin, and Hyein) made their debut on July 22, 2022, aspiring to push the limits of K-Pop with honest and authentic music that exudes youth. Just like a pair of jeans that has been a staple of every wardrobe for generations, NewJeans aims to allure the listeners with timeless music to be kept in your daily music playlist. The act continues to prove themselves as a global rising sensation, their latest EP Get Up debuting at No.1 on Billboard 200 with all of its triple lead singles charting on Hot 100.

About PLAY LINE FRIENDS

PLAY LINE FRIENDS store first opened on October 9, 2019, in Insa-dong, Seoul, Korea. Following its success, the brand then launched its first Southeast Asian store in the Philippines. PLAY LINE FRIENDS in the Philippines has proved its popularity as its second store in the Philippines opened shortly after in March 2020, followed by Singapore in October 2020.

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