[INDONESIA] ‘K-Content and Related Industries Collaborate’ in K-EXPO Indonesia 2024 Organized by KOCCA

The Ministry of Culture, Sports, and Tourism of Korea, together with the Korea Creative Content Agency (KOCCA), successfully held “K-EXPO INDONESIA 2024” in Jakarta, Indonesia, from October 14 to 17, 2024. The primary goal of this event is to expand the export of Korean K-Content and related industries to the Southeast Asia region, following its previous success in Paris, France, last month.

The main event, held at the Jakarta Convention Centre from October 16–17, offered guests with a variety of experience zones, such as genre-based zones, collaboration zones, and special zones, which provided exciting new experiences. About 30,000 people came to this event on both days.

The “K-Content Multiplex” zone showcased a variety of genres, including animation, characters, webtoons, games, broadcasts, music, and new technology content, demonstrating a strong interest and enthusiasm for K-Content in Indonesia. Through a variety of interactive programs, including Korean content quizzes, the event also increased brand awareness of Korean content.

New ideas, like Korean convenience stores and areas along the Han River, were first presented in a special zone in collaboration with Korea Agro-Fisheries & Food Trade Corporation (aT). This showcased the cross-sector industry experiment of combining content, food and beverages, and consumer products (like instant noodle machines).

A fan meeting with Ailee and Nomad, a fan signature session with the author of the well-known Indonesian webtoon “Killer Badro,” and Beatpelahouse performances were among the entertainment activities that took place at the K-Stage and brings joy to Indonesian fans.

Four Korean groups, SF9, Ailee, Nomad, and Beatpelahouse, performed at a successful concert on the evening of the 16th. The performances, which fused multiple genres such as beatboxing, a cappella, OSTs, and K-pop idol groups, attracted over 4,200 guests and lit up the place tonight during their visit to Indonesia.

KOCCA representative stated, “Through hosting K-EXPO, we have opened up excellent opportunities for Hallyu content experiences and export expansion in the Southeast Asia region, especially in Indonesia. In the future, we will continue to collaborate with related ministries and try various creative approaches to showcase more innovative K-Content.”

Written by: Jessica

Photo by: Jessica

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