[FEATURE] The New K-Beauty Brand UIQ is Ready for Big Launch with RIIZE in Jakarta

The innovative K-beauty brand ‘UIQ’ is officially launching in Indonesia with the ‘UIQ Universe in Jakarta: RIIZE Fan Sign Event & Beauty Talk Show’ at Lippo Mall Puri on September 1st, 2024. The event will feature their brand ambassadors, the rising boy group RIIZE from SM Entertainment.

RIIZE, known for their ‘rookie top-tier’ status since their official debut in September 2023, has captivated fans with their unique ‘Emotional Pop’ music genre. Since their debut, they have released hit songs such as Get A Guitar, Love 119, and Boom Boom Bass.

The ‘UIQ Universe in Jakarta: RIIZE Fan Sign Event & Beauty Talk Show’ is part of UIQ’s global expansion, following successful launches in South Korea and Japan. The event in Indonesia will be the largest UIQ launch in Southeast Asia!

UIQ is a skincare brand developed by the biopharmaceutical company Genome & Company, which utilizes microbiome technology (R&D GNOCLE™) to enhance skincare products. Since its initial release in 2021, UIQ has rapidly expanded to 14 countries, including the United States, Japan, and China. UIQ represents the new generation of K-beauty.

In Indonesia, UIQ will be exclusively distributed by Skincara, a well-known distributor for K-beauty brands. For this collaboration, Skincara is also partnering with Sociolla, with UIQ being the first product launched through this partnership.

The Chief Commercial Officer (CCO) of Lippo Mall Puri Indonesia, Rita Yovita, stated that she was honored to be part of the largest launch of an innovative K-beauty brand. The event will be held at Sky Garden, Lippo Mall Puri, and is expected to attract over one thousand participants and fans. The event will feature a fan signing session with RIIZE and beauty talks about UIQ products with the group members.

See you there, BRIIZE!

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