[FEATURE] Spotify Joins BTS’ ARMYPEDIA Hunt

Officially launched on February 25, BTS‘ ARMYPEDIA is currently running for a full month and will end on March 24. The last leg of this campaign is about to get more exciting as audio streaming platform Spotify just announced its collaboration with BTS. Spotify is joining on the massive fan hunt for ARMYPEDIA puzzle pieces with its unique twist.

From 19th March to 24th March, Spotify invites fans from all around the world to take part in a collective effort to hunt down special edition Spotify x BTS puzzle pieces. Global ARMYs can find puzzle pieces scattered across Spotify apps, their social platforms and even at some places at your town. To solve all 19 pieces and complete the mission, all ARMYs must unite!

If you haven’t heard of the ARMYPEDIA campaign, it’s a worldwide scavenger hunt where 2,080 puzzle pieces in the form of QR codes have been hidden in cities around the world and on the Internet. Each puzzle piece corresponds to a date commemorating BTS’ precious journey with ARMY for 2,080 days since their debut on June 13, 2013.

Upon locating the puzzle pieces and scanning their QR codes, fans will then be led to a quiz that they have to answer in order to upload a piece of memory on ARMYPEDIA. In this special Spotify x BTS edition of ARMYPEDIA, the quiz would mainly consist of Spotify-related BTS questions. So ARMYs, look out closely for BTS’ music streams, playlists, global charts for hints!

“Spotify is proud to partner with BTS to unite ARMYs around the world on this special journey together. We are constantly on the lookout for fresh and engaging ways to connect fans with their favourite artists,” said Chee Meng Tan, Head of Artist and Label Marketing of Spotify Asia.

For more details on where to look for QR codes, how to solve the puzzles and upload memories, do check out the tutorial on the BTS ARMYPEDIA website. Also, be sure to follow Spotify’s dedicated K-Pop channel on Twitter @SpotifyKDaebak for more BTS and K-Pop treats.

ARMYs can also tweet using the hashtag #SpotifyxBTS to unveil a special finger heart emoji from Spotify!

At last, here is the first puzzle piece of Spotify x BTS special edition. Let’s collect them all!