[FEATURE] Catch Viu’s original production “No Sleep No FOMO” on Discovery Channel & Discovery Asia!

PCCW Media Group‘s leading pan-regional video streaming service, Viu, and Discovery Networks Asia-Pacific announced their first content collaboration to bring “No Sleep No FOMO” to Discovery Channel and Discovery Asia in 14 Asian markets.

“No Sleep No FOMO” is a highly social media engaged reality travelogue produced by Viu.

Subscribers of Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the program from the comfort of their home.

The eight-episode reality travelogue features the hottest Asian celebrities and social media influencers conquering popular destinations. Throughout the season, these celebrities will engage with fans through social media to decide their every move in various cities. They have to complete 60 missions within 60 hours without sleep in different cities.

The host, Singapore’s entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together they reach a remarkable fan base of more than 12 million social media followers.

Fans were able to follow and watch “No Sleep No FOMO” come to life through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, as well as to influence the course of the celebrities’ adventures by interacting on their social media channels in real-time. In one of the episodes, Eric Nam and Paul Foster were required to become wedding crashers. They followed tips provided by fans on social media and got an invitation to a Malay wedding!

Ms. Helen Sou, Senior Vice President, Digital Media, PCCW Media, said, “We are excited to partner with Discovery, one of the global leaders in entertainment, to expand the reach of our premium content to its quality audiences across all screens. This win-win collaboration not only maximizes the value of content we created for both viewers and partners, but also enables our pan-regional content to travel to more countries.”

Ms. Anna Pak Burdin, Discovery’s Vice President and general manager for Southeast Asia, said, “At Discovery, we power people’s passions. No Sleep No FOMO celebrates our global DNA – living life to the fullest, all within 60 hours. We are delighted to partner with Viu, a leading pan-Asia OTT platform, who shares our vision of providing premium content to viewers.”

In 2019, Viu aims to continue investing in original content by working with local talents and the creative industry in the region with an aim to release over 80 titles.

Viu offers Asian premium content and Viu Originals through mobile app which is available for free download on App Store and Google Play, and on the web at www.viu.com.

Written by: Aqilah
Photos c/o: Shopee

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