[INDONESIA] K-Life & K-Live Indonesia: HUG K-Pop Concert Concludes Successfully

K-Life & K-Live Indonesia: HUG K-Pop Concert took center stage on January 17, 2026, transforming the newly built NICE PIK2 (Nusantara International Convention & Exhibition Center) into a vibrant celebration of music and cultural exchange. Nearly 5,000 fans filled the venue, eager to experience a special lineup that brought together top artists from both Indonesia and Korea.

The evening opened with uplifting performances from Indonesian stars Tiara Andini and Lullaboy, who set an exciting pace for what was to come. Their stages paved the way for the K-Pop acts, leading into a charismatic performance by Minho (SHINee) and an energetic finale from HIGHLIGHT, whose dynamic presence kept the audience roaring until the last note.

The mix of Indonesian and Korean performers created a rare and memorable musical journey, one that showcased how the two countries continue to inspire each other creatively. Fans were treated to everything from emotional ballads to explosive dance tracks, making the night feel like a true celebration of shared musical passion.

Outside the main stage, fans explored interactive zones featuring K-Brand products spanning Content, Beauty, Living, and Food, echoing the excitement of last year’s 2025 KOREA 360 Brand Show. These experiences allowed visitors to enjoy a deeper look into Korean culture beyond the performances.

Hosting the event at NICE PIK2 added a fresh spark of excitement. As one of the newest and most modern venues near Jakarta, NICE PIK2 is quickly becoming a prime destination for large-scale concerts and international events. With its expansive halls, flexible stage configurations, and advanced facilities, the venue proved to be a perfect match for an event of this scale.

Since its soft opening in 2025, NICE PIK2 has attracted attention for its sleek architecture and spacious design, offering concertgoers a comfortable and immersive experience. Its growing reputation within the Meeting, Incentive, Convention, and Exhibition (MICE) industry signals Indonesia’s rising potential as a hub for world-class events.

The HUG K-Pop Concert also continued the larger mission of K-Life & K-Live Indonesia, a program dedicated to strengthening cultural connections between Korea and Indonesia through music, lifestyle, and creative collaboration. Supported by the Korean Ministry of Culture, Sports and Tourism, Korea Creative Content Agency (KOCCA), and Indonesia’s Ministry of Tourism and Creative Economy, the initiative continues to build bridges between the two nations.

KOCCA Indonesia is the Southeast Asian branch of the Korea Creative Content Agency, established to support and promote Korea’s creative industries such as broadcasting, animation, music, fashion, comics, games, and immersive content in partnership with Indonesia. Working toward the same mission of cultural exchange, KOREA 360 is a cultural showcase located in LOTTE Mall Jakarta that offers visitors access to Korean products, K-pop activities, tourism information, beauty items, and lifestyle experiences. Since opening in 2022, KOREA 360 has hosted many cultural events, welcomed millions of visitors, and featured hundreds of Korean brands across its twelve interactive zones, strengthening the cultural connection between Korea and Indonesia.

With an enthusiastic crowd, a world-class venue, and a cross-cultural lineup, the HUG K-Pop Concert showcased the power of music to connect communities. Fans can look forward to more updates and upcoming programs through the official KOREA 360 social channels.

This unforgettable night adds to the growing momentum of music and cultural exchange in Indonesia. With artists reaching wider audiences and venues like NICE PIK2 ready for world-class events, Indonesia is charting its path as one of the region’s most exciting entertainment destinations.

Thank you KOCCA and KOREA360 for the media invitation!

Written by: Asti Wisnu
Photos by: KOCCA

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