[MALAYSIA] Malaysia’s No.1 Snack Mister Potato Brings SEVENTEEN’s Joshua, DK & Dino to Malaysia for an Unforgettable Meet & Greet

Malaysia’s No.1 Snack Mister Potato Brings SEVENTEEN’s Joshua, DK & Dino to Malaysia for an Unforgettable Meet & Greet at Pavilion Kuala Lumpur.

On December 14, 2025, Mister Potato, Malaysia’s No.1 snack brand, celebrates the grand finale of its regional “Jinjja Crunch” campaign with a highly anticipated Meet & Greet featuring Joshua, DK and Dino of SEVENTEEN at Pavilion Kuala Lumpur. The event draws an overwhelming crowd of passionate consumers, marking the culmination of a collaboration that energises fans acros five ASEAN countries and strengthens Mister Potato’s presence in creating meaningful consumer experiences.

SEVENTEEN’s Joshua, DK and Dino Bring Their Star Power to Mister Potato

The collaboration with Joshua, DK and Dino of SEVENTEEN, one of the world’s top K-pop groups, leads the brand ambassadorship across Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. The idols’ creativity, excellence, charm and global appeal align seamlessly with Mister Potato’s bold, vibrant and youth-driven brand personality.

The campaign ignited region-wide excitement with exclusive Mister Potato packaging featuring Joshua, DK and Dino of SEVENTEEN, bold limited-edition flavours such as K-razy Kick Spicy Sour and Ghost Pepper Carbonara; the highly coveted Jinjja Crunch Giant Box with the idols’ cut-out standees, and premium collectible postcards. It also featured a regional contest that offered lucky consumers the rare opportunity to meet the trio and celebrate this special occasion in Malaysia.

Special Reunion with CARATs

Joshua, DK and Dino share their excitement about returning to Malaysia and creating an unforgettable moment for local CARATs. They are excited to be on stage, meeting fans up close whilst taking part in brand-infused fun and interactive activities that allow them to connect and celebrate together.

“We’re thrilled to partner with Joshua, DK and Dino of SEVENTEEN,” said Pierre Pang, CEO of MAMEE-Double Decker. “Their presence adds a unique spark to the campaign and strengthens our connection with fans across the region. We’re especially excited to fly the boys to Malaysia for a special Meet & Greet, to create an unforgettable moment for our consumers and CARATs.”

How Yuan Yi, Chief Marketing Officer added, “We’re committed to creating fresh and meaningful experiences that truly resonate with CARATs. Throughout this campaign, we’ve listened closely to what fans are excited about, and we’re happy to bring them new flavours, exclusive packaging collectibles, and moments they can look forward to. It’s part of our ongoing effort to stay close to our consumers and deliver moments that truly matter to them.”

K-Culture continues to exert massive influence across the region, especially among Gen Z and young adults. With this successful campaign, Mister Potato reaffirms its position as a pop-culture-forward brand in the region – driving innovation, shaping trends and creating extraordinary fan moments. The brand is gearing up to introduce bolder flavours, exciting collaborations and unique consumer experiences across the region.

About Mister Potato

Mister Potato is Malaysia’s leading potato snack brand, known for its bold flavours, crunchy perfection, and iconic sombrero-wearing mascot. Since its launch in 1992, Mister Potato has grown into a regional favourite, offering a wide range of chips and crisps made from high-quality potatoes and crafted to deliver maximum satisfaction in every bite.

From classic favourites to innovative limited-edition flavours, Mister Potato continues to push snacking culture forward with products that are fun, shareable, and made for every occasion. As part of MAMEE-Double Decker, the brand remains committed to delivering great taste, consistent quality, and an unmistakably Malaysian snacking experience enjoyed around the world.

Special thanks to Mister Potato Malaysia for the media invite!

Written by: Tengku Asila

Photos by: Tengku Asila

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