[MALAYSIA] CUCKOO Marks A Decade In Malaysia With Appointment of Kim Soo Hyun As The Brand’s Latest Ambassador

Joining the current ambassador lineup, CUCKOO announces the grand return of the “King of K-Dramas”, Kim Soo Hyun as brand ambassador to amplify its efforts to inspire healthier living and foster deeper connections with more Malaysians.

Healthy Home Creator, CUCKOO International marked its 10^th year of creating healthier homes at its grandest event yet, the CUCKOOTOPIA Music Fest. Held at Surf Beach, Sunway Lagoon on November 16, 2024, the event has brought together 18,000 Malaysians from all walks of life for an evening of celebration, music and shared appreciation of the support CUCKOO International has received over the past decade.

Headlined by CUCKOO Brand Ambassadors Dato’ Sri Siti Nurhaliza, Jaclyn Victor and Phei Yong, the music fest also featured a star-studded lineup of top artistes from diverse backgrounds, such as Dolla, 3P, Joe Flizzow, Siti Nordiana, Tomok, Priscilla Abby, Bunkface, Firdhaus and more, signifying the company’s efforts to serve Malaysians from all walks of life.  

The Long-awaited Meeting

The music fest took the excitement a notch higher with the special appearance of Kim Soo Hyun and the breaking revelation of his return as CUCKOO’s brand ambassador after 10 years.

“Kim’s return as our brand ambassador on our 10th Anniversary holds immense significance, as it reflects the enduring bond we share, not just with him, but with Malaysians. It’s a beautiful reminder that as we evolve, so do the relationships and values we hold dear. He was CUCKOO’s global face when CUCKOO International was first established in Malaysia. 10 years on, he rejoins us at yet another pivotal moment – the start of a new decade and our shift to inspiring Malaysians to become their own Healthy Home Creators. #SAMASAMA, we continue to shape and inspire homes that foster healthier living,” said Mr. KC Hoe, founder and CEO of CUCKOO International.

Kim Soo Hyun is renowned for his unwavering pursuit of excellence, a quality that has allowed him to cultivate a diverse and critically acclaimed portfolio of work, including his recent starring role in the sensational K-drama, “Queen of Tears”.

“We chose him as our brand ambassador because his constant drive for growth perfectly embodies CUCKOO’s “Beyond Standards” philosophy. We also believe that his passion for living a healthy lifestyle will allow us to inspire even more Malaysians to live healthier,” added Mr. KC Hoe.

Kim Soo Hyun Made Beautiful Memories with His Malaysian Fans

Even though Kim Soo Hyun’s appearance was short and sweet, he made sure to leave a mark on his fans through his amazing fan services and activities. Kim Soo Hyun mentioned that despite it being his first time here in Malaysia, he felt very welcomed and honoured to be a part of such a momentous celebration.

The night ended with a spectacular fireworks show as Kim Soo Hyun bid farewell to his Malaysian fans, making it a memorable night for all those that attended the occasion.

Special thanks to CUCKOO for the media invite!

Written by: Tengku Asila

Photos by: CUCKOO

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