[NEWS] Popular Korean Charcoal BBQ Seorae Brings Its Sizzle to Singapore

In a city that can’t get enough of Korea’s exciting food and pop culture, the highly anticipated Seorae Galmaegi finally lands in Singapore at Plaza Singapura on 28 December 2015.  Seorae Singapore brings for the first time, the signature galmaegisal (pork skirt meat) to our shores.

Founded in 2007, Seorae Galmaegi, Korea’s charcoal barbecue concept restaurant has a presence in major cities such as Seoul, Busan, Shanghai, Beijing, Hong Kong, Tokyo, Jakarta, Bandung and others. It brings its global franchise count to an impressive 264 restaurants in just seven years with the launch of its inaugural Singapore outlet.

“In a market that is saturated with Korean barbecue restaurants, we pride ourselves by staying true to our ‘Back to the basics’ philosophy; ensuring that we keep things simple yet provide the best quality ingredients and produce while maintaining the art of Korean barbecue and ‘circle grilling’, so as to provide a unique and authentic dining experience for our patrons,” says Chef Chul Park, Founder of Seorae Galmaegi.

Korean galmaegisal, Premium Pork Skirt

For the first time in Singapore, island dwellers will get to enjoy the signature Korean galmaegisal. Galmaegisal is found between the ribs and the belly of the pig and is a unique cut that forms only 250 grams of every full-grown pig. Said to have been served exclusively to the Royal Family of Korea in ancient times, Seorae Singapore now offers this kingly dining experience to all.

Using Seorae’s special ‘circle grilling’ technique, the galmaegisal is marinated in a delicious blend of Korean spices and grilled to perfection; full of rich flavours, tender and juicy, the taste of galmaegisal resembles that of wagyu beef. Amp up the flavour of the galmaegisal using the well-known Korean dipping style into onion and spicy sauces, accompanied with silky folds of egg and fragrant garlic. To bring diners on an even more exciting culinary adventure, Seorae Singapore offers melted cheese on the grill as well, combining mouth-watering textures and creamy cheese into a burst of flavour on the taste buds.

Keeping true to the bona fide Seorae Galmaegi dining experience offered in Korea, besides offering galmaegisal, Seorae Singapore will also provide a wide selection of premium pork and beef cuts, traditional jjigae (Korean stew), refreshing cold noodles and the ever-popular patbingsoo (shaved-ice dessert) in numerous flavours, including Gangnam Patbingsoo (popcorn and caramel) and Sinsa Patbingsoo (honeydew) among other delectable Korean dishes.

Your quintessential Korean barbecue dining experience can now be enjoyed in the heart of town at Plaza Singapura. Decked out in retro interiors inspired by the bustling streets of Seoul from the ‘70s, guests can expect to huddle around the grill and relish in authentic Korean vibes, brimming with conviviality and glowing smoke, all while enjoying tantalising, smoky premium meat cuts.

To celebrate the opening of Seorae Singapore, with every S$80 spent, diners will receive a dining voucher worth S$38 for a limited period only. Seorae Singapore will open its doors to the public on Monday, 28 December 2015. Call +65 6238 8429 for reservations or log on to www.seorae.com.sg for more information.

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Seorae Singapore

• Address: Plaza Singapura #02-01, 68 Orchard Road, Singapore 238839
• Tel: +65 6238 8429
• Operating hours: Sunday – Thursday: 11:00am – 10:00pm; Friday – Saturday: 11:00am – 11:00pm