[UPCOMING EVENT] Korea Brand & Entertainment Expo 2018 in Singapore

Mark your calendars because we will be welcoming the Korea Brand & Entertainment Expo to Singapore this November! Otherwise known as KBEE, this two-day event presents opportunities for business partnerships, cultural and economic exchanges between countries. There will also be special performances by K-Pop stars, fan-sign events, as well as beauty and fashion talk shows on those two days!

Hosted by the Ministry of Trade, Industry & Energy and organised by the Korea Trade-Investment Promotion Agency (KOTRA), KBEE 2018 will be held at the Marina Bay Sands Expo & Convention Centre’s Halls D, E & F on 1-2 November 2018. The full line-up of artists performing for the event hasn’t been revealed yet, but stay tuned for more information! Early this year, at KBEE – Moscow on 14 – 15 March 2018, Ha Ji Won, INFINITE and NCT127 were invited as the official ambassadors. So do be prepared because your favourite artists might just be one of the ambassadors for the upcoming event in November! 😛

It has been confirmed! Song Ji Hyo is one of the artists who will coming down to Singapore for KBEE 2018! As the Honorary Ambassador for the event, Song Ji Hyo will be participating in as many sessions possible during the two-day event. Don’t miss out this chance to hang out with the beautiful and talented Song Ji Hyo this November. 🙂

2PM’s Lee Junho and SNUPER have been announced to be joining the likes of Song Ji Hyo at the event in November as well! Don’t forget to sign up at KBEE’s official website, after which you will be able to download a ticket for the event this Sunday onwards.

It has also been announced that JYP Entertainment China‘s rookie boy group BOY STORY will be attending the event on the 2nd of November! Event-goers will have to purchase a CSR t-shirt at the venue in order to gain admittance to the group’s high-touch event.

Day 1

Korea-Singapore Start-up Demo Day (Seminar & Pitching)

• Introduction of Singapore Government Start-up Support Program
• Business Networking
• Start-up IR pitching

Hallyu Exhibition & Event / Business Meeting (1)

• Exploring K-Beauty, K-Fashion, K-Food, K-service, K-healthcare and K-lifestyle at one place.
• Over 100 exhibition booths is offering Hallyu-based goods, including cosmetics, fashion, household/baby products, and medical products and more!
  * No prior registration required. Registration on site. Free entry (excluding certain halls).

K-Beauty Makeup Show

• Collaboration between popular Korean makeup artists and Korean cosmetics
• Opportunities to learn and experience Hallyu stars’ makeup styles

Opening Ceremony

Marina Bay Sands Expo & Convention Centre Hall F, 5PM

• Part 1 : Opening Performance/ CSR Event/ Special Performance
• Part 2 : K- POP Showcase

Day 2

Korea-Singapore EDU-Tech Industry Cooperation Forum

• Business forum for Korea-Singapore EduTech industrial cooperation
• Introduction of the trend of EduTech industry in Korea and Singapore
• Mapping out a market entry strategy

Hallyu Exhibition & Event / Business Meeting (2)

• Exploring K-Beauty, K-Fashion, K-Food, K-service, K-healthcare and K-lifestyle at one place.
• Over 100 exhibition booths is offering Hallyu-based goods, including cosmetics, fashion, household/baby products, and medical products and more!
  * No prior registration required. Registration on site. Free entry (excluding certain halls).

MCN Power Blogger Live Show

• Opportunities to get information about the latest Korean products through in-person reviews by popular influencers.

Honorary Ambassador Fan Signing Event

• Meeting with Hallyu stars & Fan signing events

Event Details
Date: Thursday – Friday, 1st – 2nd November 2018, 9AM onwards
Venue: Marina Bay Sands Expo & Convention Centre Halls D, E & F

Ticketing Details

Those going for the event are expected to sign up at KBEE’s official website before downloading tickets. Tickets will be available for download from 14th October 2018 onwards.

Stay tuned to The Seoul Story and the official KBEE website for more information! 🙂

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