1 July 2015 – Footwear brand SKECHERS Singapore celebrated the opening of their brand-new flagship store in Ngee Ann City. From a star-studded VIP opening session to an exhilarating after-party held outdoors at ION2, The Seoul Story were honoured to be part of the glitzy festivities and bring you the highlights of the event.
Official Store Opening
SKECHERS executives, staff and VIPs posed for photos at the photo wall and filed into the store to utilize special shopping privileges, mingling and chatting as wine and canapés were served. The main draw of that event was definitely SISTAR’s arrival at Ngee Ann City. The newly minted brand ambassadors smiled and blew kisses as they took their turn at the photo wall, and afterwards declared the store open with a burst of confetti. The media clamoured for photos of the quartet and they spoke of how delighted they were to be in Singapore for a second time. Congratulations to SKECHERS Singapore for the successful launch of the new store!
Fashion Show at ION2
The crowd then moved to ION Orchard for the official after-party. A huge stage was set up at ION2, and several dancers took the stage before making way for a special fashion show. Models dressed top-to-toe in SKECHERS apparel – some with props and accompanied by adorable children – strutted down the extended stage, showcasing the latest SKECHERS GOWALK 3, Kids, Performance and D’Lites range. Personally, we had our eyes on the striking shoes in the D’Lites collection – be sure to check them out from the store at Ngee Ann City’s civic plaza!
SISTAR’s celebratory performance
The most-anticipated part of the night was undoubtedly the performance by girl group SISTAR, as fans crowded around the barricades on all sides of the tent and the crowd put down their champagne glasses to snap photos and videos of the popular band. They appeared on stage in sporty, neon outfits, which enhanced their fresh, energetic and youthful appeal that reinforced how great a fit they were as ambassadors and spokeswomen for the SKECHERS brand. The girls interacted enthusiastically with fans throughout their performance, singing and dancing to 3 of their hit summer anthems: ‘Shake It’, ‘Ma Boy’ and ‘Touch Ma Body’. Afterwards, 100 lucky fans participated in an exclusive event to meet the band in person.
The Seoul Story would like to thank SKECHERS Singapore for extending invites to us for this event 🙂