The PUMA #CaliTravelog is set to be one of the biggest regional campaigns by PUMA Southeast Asia this year. It features the PUMA Cali sneakers, with Hyolyn as the face of the campaign.
Hyolyn serves as an inspiration for women, as a survivor of biliary atresia, a rare life-threatening disease of the liver and bile ducts which usually occurs in infants. Her refusal to give in to her insecurities led her to turn her surgery scars into strength as she got a tattoo over them as a mark of confidence, willpower, and fighting spirit.
The main theme of the campaign, inspired by the west coast sunny vibes in California,
Fans of the PUMA Cali can stand a chance to win a dream trip worth US$4,000 to 3 locations in California by getting the “Cali Dream Trip Ticket” with any purchase of the PUMA Cali! Holiday options such as the Caravan Outpost, Ace Hotel or the Joshua Tree Acre, were specially handpicked to emulate the style and adventures of a unique holiday experience.
A “Secret Party with Hyolyn” will be held somewhere in Southeast Asia in April 2019. Fans will be able to meet, greet and party with Hyolyn at the closed-door event. More details will be up soon so stay tuned!
For a chance to win a Cali Dream Trip, simply purchase the PUMA Cali at any of the following stores: PUMA Bugis+, PUMA Marina Bay Sands, PUMA Paragon, PUMA Suntec City, PUMA VivoCity, AWLab, Limited Edt and The Social Foot.
Check out the promotional photos!
Follow the official PUMA #CaliTravelog campaign Instagram page here!
Stay tuned for more updates! 🙂
Photo Credits: PUMA Southeast Asia